Development on Demand

Challenge

Lantern, an imprint of Penguin Books, features some of Australia’s most recognised authors of the Kitchen, Travel, Gardening and Lifestyle genres.

Lantern Books gain great exposure and placement within bookstores. However, with a large percentage of book sales shifting from shop fronts to online retailers, the challenge of discoverability in the changing retail landscape has become paramount in Lantern’s success.

To meet promotional deadlines a web development partner was required to bring their website to life in a challenging time frame – three weeks.

Approach

Working with designs from leading Sydney design agency Frost, Alliance produced a pixel perfect front-end that allowed users to discover Lantern’s book range, authors and featured recipes and tips.

The Lantern website development process began with a planning exercise to prioritise work required. This planning process combined with the use of Drupal CMS, and enabled Alliance to produce a working website with key functionality early on.

Further to this an importation process of books, author profiles, tips, recipes and images saved the Lantern team time, enabling the website to go live within the given deadline.

Results

The website was developed within the nominated time frame and is a key tool for Lantern to promote books, events and build an online community.

www.penguin.com.au/lantern