Managing a world of adventure travel

Challenge

World Expeditions are world leaders in adventure travel. With a number of offices and sub-brands around the world, World Expeditions customers needed a site to discover, inspire and book adventures to awe inspiring destinations such as Everest Base Camp, Machu Picchu, Mt Kilimanjaro and other far-flung places.

Approach

Using inspiring imagery, Alliance redesigned the website with a clean layout and intuitive navigation allowing users to explore the wide range of trips and destinations on offer.

This has been backed with a large scale CMS to manage 400+ trips across 5 different sales regions and multiple sub-brands. The back-end syncs with World Expeditions internal systems to allow for region specific pricing, trip availability, trip bookings and event bookings.

Traffic for the website has been generated from a mix of strong search rankings, growing social platform and a custom email broadcast system that enables World Expeditions to keep regular contact with 200,000+ subscribers.

Results

Over the past 9 years Alliance has managed World Expedition’s web presence. During this time World Expeditions has grown dramatically and Alliance has responded to these challenges with economical solutions that empower World Expeditions to manage their growing range of trips and brands centrally.

www.worldexpeditions.com
www.utracks.com
www.trekthegreathimalayatrail.com
www.tasmanianexpeditions.com.au
www.worldyouthadventures.com