Enabling corporate brand protection

Challenge

WebIP provide online brand and domain management services to corporate and mid-tier clients. The owners and key staff have high technical competence and have until recently outsourced their development to low cost Indian programmers.

WebIP tired of the significant management overheads of running an overseas team and needed to speed up the deployment of their new self service brand protection platform.

In addition, they faced unique technical challenges, including the capacity to conduct quick searches of the world’s domain name databases (a problem the previous developers had failed to overcome).

Approach

Alliance conducted a free audit of the partially built brand protection platform and provided a fixed price, fixed time quote to complete it. Rather than demanding the common ‘build from scratch’ approach, we sought to follow the conventions of the previous developers where appropriate and troubleshoot as required.

We also solved the problem of performing fast real time searches of the world’s domain name databases using a simple, but unorthodox approach.

Results

WebIP has now successfully launched their brand monitoring platform with a number of customers coming on board in the opening weeks. We have stayed on call throughout the launch and performed a range of minor updates and bug fixes to other parts of the platform as required.

www.webip.com.au

Wished we switched to Alliance earlier… Fast, responsive, technically brilliant. I feel like we can throw anything their way.

Tyron Ball

WebIP