Empowering professional sales

Challenge

L’Oreal needed their team of on-the-road sales representatives to have up-to-date information and tools for their sales visits to hair salons.

Approach

Leveraging imagery, videos and tools developed globally, Alliance developed the L’Oreal website Flash application.

The key to the application’s usability was its modular structure. This allowed for monthly updates to occur with minimal bandwidth.

Results

The desktop application was used by L’Oreal sales representatives over a 2 year period. Updates were undertaken monthly, ensuring the newest and best products and events were always on show.