Trading horses globally

Challenge

Gavelhouse is providing an online system as a viable alternative to the traditional and expensive auction system for thoroughbred racehorses.

Gavelhouse offered a strong international network and high level of customer support, however their previous website lacked functionality and was unable to portray their strengths and differentiate them from their competitors.

Approach

The website was redesigned to provide premium level support and tools. The design process centered on creating listings that showcased thoroughbreds to sell. This VIP service was achieved by rethinking the listing creation process to automatically obtain data from leading global racehorse databases.

The strategy also incorporated related content such as relevant articles, world news, an industry directory, and regular email broadcasts to entice the network of buyers and sellers to engage with the website on a regular basis.

Results

Gavelhouse is now a leading worldwide website for trading horses around the globe.

Following the redevelopment, Gavelhouse has achieved strong growth in listing numbers and has developed a strong reputation amongst leading stud farms, syndicators and trainers with successful sales both locally and internationally.

Recently Gavelhouse has expanded into the UK & Ireland.

www.gavelhouse.com