Maximise opportunities. Minimise effort.
Custom CRM software perfectly tailored to how you work. Custom app development from an Australian team. No compromise.
starts with a chat.
Why build your own?
There's no shortage of out-of-the-box CRMs. Here's why businesses choose custom CRM software — and a custom software development partner — instead.
Unique business processes
Your team has a way of working that didn't come from a textbook. Custom software fits how you actually operate, not how a vendor thinks you should.
More than a CRM
Clients like New Age Caravans replaced a patchwork of barely-integrated tools with one end-to-end platform. Fewer logins. Cleaner data. Less friction.
No per-user licensing
Clients like Broker Engine saved hundreds of thousands a year moving off Microsoft Dynamics and Salesforce. Build once, scale without the per-seat tax.
What does it cost?
Custom CRM builds scale with the complexity of your operation. Here's roughly where most engagements land.
Starter
From $50k / build
Focused CRM for a single team or workflow.
Growth
$200k / build
Multi-team CRM with integrations and workflow automation.
Enterprise
$400k+ / build
Larger or enterprise-grade CRM platforms.
Don't want the big CapEx spend up front?
Talk to us about our Bespoke SaaS delivery model — all the benefits of custom software, paid monthly, with full IP handover at the end of the term.
Frustrated with off-the-shelf CRMs?
Tell us what's not working today. We'll show you what a CRM shaped around your team actually looks like.
Built with your team, not just for them.
Every build begins with our fixed-price Discovery engagement. The aim is simple: understand how your team actually works, sketch the solution together, and prove the design before a single line of production code gets written. It's the discipline our clients hire us for.
Talk to the people who use it
We sit with the people who'll touch the software every day. Their pain points are your requirements. We listen for what slows them down today and where a tool built for them would change the day.
Map the work, not just the wishlist
The actual processes the software has to serve: intake, approvals, handoffs, the exceptions. We document them in your team's language, not ours, so everyone agrees on what's being built before anything gets built.
Sketch the screens together
Whiteboards, paper, low-fidelity mockups. Visual conversation surfaces disagreements about how the work really flows in seconds, disagreements that written specs would let slip silently into the build.
Build a clickable prototype
Realistic enough to test. Your team plays with it, finds what's wrong, and tells us what to fix, cheaply, before a line of production code exists. Most surprises surface here, not in user acceptance testing.
Ship, refine, repeat
Two-week sprints. Working software in front of your team continuously. They feed back, we refine, they feed back again, until the tool fits their day so well they'd resist going back.
WHY WE WORK THIS WAY
Visual conversation moves faster than written requirements, and your team can tell us what's wrong before we build it. Mockups and prototypes turn a 6-month spec debate into a 6-week design loop. Cheaper iteration. Fewer surprises. Software your team actually wants to use.
Australian government, big brands, and growing businesses across the country trust us with the work that matters.
Custom CRMs in the wild.
Broker Engine
Stuck in an expensive Microsoft Dynamics CRM, Broker Engine moved off the platform and saved hundreds of thousands in annual license fees. The result is what many consider Australia's best CRM for mortgage brokers, backing a rapidly growing business.
Life Supports
Life Supports came to us after a failed Salesforce installation. They manage phone-based leads on behalf of other businesses — poorly suited to common CRMs. A tailor-made CRM and refined workflow saved over 10 minutes per call, letting them scale without adding staff.
Foxie
Foxie helps people moving house get a great price on utilities. Liaising with providers is complex — each uses a different process and data format. We helped Foxie extend an off-the-shelf CRM with direct integrations into each utility on their panel.
The software is a perfect blend of the best of both our companies' thinking. We can't speak highly enough of the work Alliance Software has done.
Marcus Andrews
Founder & Counsellor, Life Supports Counselling
Let's build something
great together.
Every great project starts with a conversation. Tell us what you're working on and we'll figure out the best way to help.
Or call us on 03 9955 7000