Improve Search Engine Rankings

Ranking well in the major search engines is one of the core traffic driving strategies for almost any website.

Rather than making a simple claim to expertise in the area, the following provides you with an approach that we have found to be effective, and will help you to understand the process of ranking well in the search engines.

Our three step approach for search engine success.

Part 1. Identify the right keywords (or key phrases) to rank on.

The keyword research process that we undertake involves a comprehensive evaluation of various keywords prospective customers use when searching for products, information or services in your area. The focus is on finding those keywords that present as providing the best opportunities for traffic. Optimal keywords will have high business relevance, high traffic and low competition.

Part 2. Create pages on your website designed to target rankings.

Having identified a preferred set of keywords and key phrases, the next step in improving page ranking is to create a page for each keyword or key phrase that has been identified. For example, if you were a furniture retailer and 'mahogany business desk' was a preferred key phrase, then a page would be built to specifically support that phrase. The process of buliding these pages is carried out using an internally developed checklist reflecting best practice in keyword optimisation of web pages for search engines.

Part 3. Build links to your website.

Once your web pages are created, the next step is to have other websites link to you. If you think of every link as a vote, then the more votes you have, the better you'll rank. It's not quite this simple, as links from high quality websites carry more weight than links from low value sites.

There are a number of techniques that can be applied to gain incoming links. We commonly engage external specialists to undertake link building activities on your behalf. These companies have access to lower cost labour to deliver economic outcomes in those areas that are highly labour intensive.