Design or Refine Your Web Strategy

Whether you're considering a major online venture or just looking for new leads for your offline business, you need a strategy that covers four main areas:

Market Research - Who's In the Jungle and Are They Scary?

Gaining a proper understanding of the online demand for your product or service and the relative strengths of your competitors will enable you to enter your market with confidence.

Traffic - Bringing people to your website

How will you bring enough qualified prospects to your website? Are there enough of your prospects looking for you in the search engines? What about using affiliates to sell for you or using viral marketing techniques? What about tapping into social networks like Facebook and Twitter? You might track and refine the use of  more traditional offline advertising methods to increase website traffic. Talk to us today about selecting the right methods to reach your market.

Conversion - Turning Prospects into Customers

In our experience, the secret to online success is converting a higher number of your website visitors (prospects) into paying customers. The most successful technique we've found is testing a range of alternative sales messages to find those that most effectively engage buyers. For the more adventurous you might consider a different marketing process all together (e.g. build a list of prospects first and market to them over time). Once you have a steady stream of visitors, tracking and improving conversion is a powerful technique to increase profit.  

Site Structure and Functionality

How will you structure your website to make it simple to use and present your brand  well? What functions can you include in your website to take it beyond a simple online brochure and provide rich value to your customers? Should you consider extending the online engagement of your clients via a blog, or provide a web interface to your internal systems to enable self service online for customers?

Why Should You Talk to Alliance About Your Website Strategy?

We've helped dozens of clients create highly successful online businesses. We've also launched Noble Samurai, our own multi-million dollar online business. We have also been part of failed projects and undertaken reviews to determine the causes of the failure. We know the landscape and are happy to guide you through the process.