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Boost Profits - Convert More Visitors to Buyers
Increasing the conversion rate of your website (i.e. the number of prospects who contact you or buy from you), is in our experience the single most important thing the owner of an established website can do to make more money.
When you start out with a new website, you need traffic. It's the starting point and the lifeblood of any website. But once established, most people make the mistake of just working to get more traffic, and more traffic and more traffic - assuming that this is the best way to increase revenue.
But what if the website itself could 'sell' (convert visitors to customers) at double the rate it currently does? Most websites do a very poor job of 'convincing' prospects to buy and offer significant potential for improvement.
Think about this for a moment. If you could increase your website's conversion rate by even 20% (a modest rise), think what you've done:
- Any advertising you do to send people to your website is now 20% more effective.
- You'll have 20% more new customers out there to 'spread the word' about your product or service, thereby sending you additional work.
- Otherwise marginal marketing activities become profitable, giving you more opportunities to grow your business.
- You'll likely get a profit rise much bigger than just 20%, because most businesses can service additional sales without an increase in overheads, making these sales highly profitable!
The good news is that as long as your website has a clear call to action (e.g. buy something, contact someone), then working to increase the conversion rate of your website is easy.
We can work with you to devise a range of alternative sales messages and use specialist web based software to systematically rotate these through your website and record the relative conversion performance of each. The process is known as split testing.
Our experience is that typically the first few split tests you run will yield an average 20% increase in conversion. This increase requires no more work to generate traffic. You're not spending any more on Adwords. You're not doing any more search engine optimisation work or recruiting more affiliates. These conversions are a low cost boost.
Can you see how powerful this is?
Split testing is one of the major differentiators between those who achieve moderate and those who achieve high success online. Our experience is that in general those who have enjoyed greatest success continue to run split tests of some kind on their websites forever.
See how Alliance Software can help you, Contact us for an obligation free quote