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Web Marketing Articles
We regularly consult with clients about how they can increase the revenue from their web sites. The following articles cover topics we're regularly asked to address:
- How split testing can increase your sales - basic and advanced strategies for increasing the conversion rate of your website. You'll learn how with the same advertising budget you can increase your income (in some cases dramatically).
Find out more about Split Testing.
- Using autoresponders to improve brand recognition and customer loyalty. Some people think Autoresponders are those bounce back messages you setup when you go on holidays to automatically reply to emails. Well, in the marketing world, the word 'autoresponder' refers to a sequence of automatic email messages that go out over time from you to customers. Used correctly, autoresponders are a powerful way to build brand recognition and loyaly. Find out more on using autoresponders.
- Getting to the top of the search engines - would you like to know what it takes to perform well on the search engines? We'll show you a range of strategies you can apply now.
- Three simple tests to see if your pages are search engine friendly - Some business people have unknowingly purchased a website that will never achieve good search engine rankings. Here are three simple tests to see if your site is built the way the search engines want.
Discover if your website is search engine friendly.
- Screen resolution - ever wondered why website look different on different computers. It often has a lot to do with screen resolution. Find out what screen resolution is all about.
Something you're curious about?
Got a topic relevant to online marketing you'd like us to cover that's not here?
Simply email info@alliancesoftware.com.au and we'll either directly answer your question or write up an article.